What We Do

We are a highly experienced team of hospitality professionals, who enjoy helping businesses grow and succeed

The Team Room

Our philosophy is based around building the strongest possible team to support our customers and give them the very best current thinking and expertise to help them realise their goals. We are a commercial duo of able -doers and we are fortunate to work with a wider team of recognised industry professionals who are Specialists in each of their diverse fields:

Oonagh Cremins

Owner & Director

Revenue optimisation, mentoring and business turnaround:

Oonagh Cremins founded The Innovate Room in 2011. Harnessing her impressive knowledge in all things commercial, Oonagh has assisted countless organisations in Business turnaround and in cultivating commercial awareness. Leading teams from both organisational and stakeholder levels to generate greater revenues in their business is the cornerstone of her work. Read more>

Helen O’Leary

Senior Consultant

Commercial Sales & Marketing

With a background in International Luxury Hotels and DMC, Helen’s experiences encompass multi segments and multi channel sales and marketing, both at home here in Ireland and internationally in the UK and USA. Helen has acquired extensive experience over the past twenty years across a full range of segments and Read more>

Our expert panel of Associates

We are delighted to have made friends over the years with some likeminded, talented and innovative individuals who make up our associate panel- working with us on various projects and bringing their considerable expertise to the table to help deliver successful multi-faceted projects.

View Bio

Deirdre McDonald

Boutique Hotel Specialist
View Bio

Máire Hennessey

Tour Operator Specialist
View Bio

Joe Quinn

Hotel Operations Specialist
Contact Us