Use your Competitive Set to Challenge Performance

Comp Set

Competitive Set Measuring competitive set and monitoring your performance versus competitors can be a very motivating tool for the senior team at your hotel, especially when implemented and used in the right way. Whether you are in a set up
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Price Setting – Getting it Right!

Oonagh Cremins, Owner and Director of The Innovate Room shares her thoughts on pricing for your hotel. Pricing is one of those topics that can elicit fear and bravery in the same breath. Setting & getting your pricing right is
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Leverage before you Leap! Advice on system changes.

Our Associate Amanda O’Donovan gives her advice on Front Office system changes: Front Office Systems – Leverage before you Leap! A PMS (Property Management System) is usually the first consideration and the largest investment in the Front Office department. Ask
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Tips for setting your hotel’s rooms budget


It’s the time of year when collectively General Managers, Revenue Managers and Sales Directors look nervously at one another until the Financial Controller says “budget” and “ball rolling” in the same sentence. I see it across the country, everyone wanting
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Building a Social Media Presence for your tourism business

  Building a Social Media Presence for a Niche Tourism Business – by Deirdre McDonald Social Media and the role it plays in tourism marketing is of growing importance for niche tourism businesses in reaching their target audience.  An effective
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One of our Circle; Anne-Marie Diffley

One of the very best things about being part of The Innovate Room is getting to glimpse into the work of fantastic businesses and being able to learn a little bit about the people who are behind the products…. Over
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What not to Forget- Tips for Revenue Managers

What not to forget- Tips for Revenue Managers by one of our revenue experts- Amanda O’Donovan Yes, we’ve all heard the popular definition of Revenue Management , “Selling the Right Room to the Right Client at the Right Moment at
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A case for openness – in distribution

There’s an article on regarding the record level of hotel occupancy in Ireland today – which got me thinking about how times have changed since the dark days of 2008/2009. Over the past few years as the industry recovered
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The Innovate Blog

Welcome! At The Innovate Room we keep up to date with all the latest news in the Industry and Tourism sector. Stay posted for our thoughts on the latest industry developments. You can follow us on twitter too @theinnovateroom

The Customer Path to Purchase- an evolution

Oh how things have changed since 1898 when the American E. St. Elmo Lewis, devised the traditional path to purchase. Then, there was an identifiable and predictable journey to decision making, now we, as consumers, have an ocean of information
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