A case for openness – in distribution

There’s an article on breakingnews.ie regarding the record level of hotel occupancy in Ireland today – which got me thinking about how times have changed since the dark days of 2008/2009. Over the past few years as the industry recovered
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The Innovate Blog

Welcome! At The Innovate Room we keep up to date with all the latest news in the Industry and Tourism sector. Stay posted for our thoughts on the latest industry developments. You can follow us on twitter too @theinnovateroom

The Customer Path to Purchase- an evolution

Oh how things have changed since 1898 when the American E. St. Elmo Lewis, devised the traditional path to purchase. Then, there was an identifiable and predictable journey to decision making, now we, as consumers, have an ocean of information
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