Amanda is a commercial consultant, specialising in Revenue strategy & analysis in both the hotel and visitor attraction space.

She has a proven track record of leading a multi-disciplinary (Sales, Marketing, Revenue) team in achieving key business goals. Results-driven and expertise in implementing key processes and technology to increase efficiencies and revenue across the organisation.

Aiding in the utilization of Opera PMS and Configuration, as well as channel managers, revenue management and CRM systems. Excellent project management skills, coupled with a strategic outlook and proven leadership ability. Proven record of forecasting revenue, implementing strategy and delivering results across key market segments.

She has strong experience in training and mentorship across Front office, Revenue, Reservations & Sales and Marketing departments.

Amanda develops and delivers bespoke training in Revenue Management via the Irish Hotel Federation Skillnet programme, as well as providing mentorship and training privately in the areas of pricing, process & team structure, digital campaigns, and distribution.

She has a strong background in communicating strategies to all key members in the organisation, from operations to stakeholders. Amanda has high-level presentation and communication skills and a solid background in delivering training across multiple teams. She has ongoing guest lecture spots at Shannon College of Hotel Management, Munster Technological University, and the former Tralee Institute of Technology.

Amanda’s work with Failte Ireland’s Digital that Deliver programme involves content development and online training for the Visitor Experience sector, in the area’s of Distribution & Pricing.