Deirdre McDonald is a skilled trainer and mentor, a hospitality management professional with 27 industry experience.

Marketing and service excellence specialist, with professional experience across an extensive range of hotels, specialist accommodation and visitor attractions. Deirdre’s business strengths combine operational expertise and strategic marketing, with an appreciation for service excellence. This unique blend of skills, alongside a successful track record in hotel General Management allow Deirdre to deliver mentoring and advisory supports to businesses underpinned by an appreciation and understanding of their operation. She is most passionate about sharing industry insights and knowledge, to support tourism and hospitality businesses in delivering service excellence and reaching their full commercial potential.
A member of the Irish Hospitality Institute, Deirdre holds an MBS in Tourism Management from UCD, a Degree in Hospitality Management from DIT and a Professional Diploma in Digital Marketing. Deirdre is a member of the Fáilte Ireland expert panel. From a training perspective she develops and delivers bespoke training solutions from independent hotels and visitor attractions to the Irish Hotels Federation, and is programme tutor and mentor for the Diageo Learning for Life programme.

Key areas of expertise

  • Strategic Sales and Marketing
  • Reputation Management
  • Operations Management and Service Excellence