Deirdre McDonald is a Hospitality Consultant with The Innovate Room, with 30 years industry experience, at senior management level in the hotel sector.

A marketing and service excellence specialist, with extensive experience across a range of hotels, from five star resorts to boutique properties, food and beverage businesses and visitor experiences.  Deirdre’s business strength is her ability to apply her operational expertise to strategic marketing and combine this with her appreciation for service excellence. She is big advocate of Irish food provenance, her knowledge of which, adds an additional layer of information to projects. This unique blend of skills, alongside a successful track record in hotel General Management allows Deirdre to deliver mentoring and advisory supports to businesses underpinned by an appreciation and understanding of their operation. A skilled communicator, Deirdre is passionate about sharing industry insights and knowledge, to support tourism and hospitality businesses in delivering service excellence, growing reputation and reaching their full commercial potential.

Deirdre is a Board Director of the Irish Hospitality Institute and holds an MBS in Tourism Management from The Smurfit Graduate School, UCD.

Key areas of expertise

  • Strategic Sales and Marketing
  • Reputation Management
  • Operations Management and Service Excellence