Helen’s background includes working for global luxury brands such as Four Seasons Hotels and Resorts and The Ritz-Carlton Hotel Company, in addition to lifestyle brands such as The Doyle Collection. Helen has been working as a consultant for seven years and has enjoyed being part of a diverse range of projects at both destination and individual business level across the entire spectrum of hospitality, from hotels to B&Bs, restaurants, pubs, activity providers, visitor attractions and tour operators. Helen excels at engaging at stakeholder level, crafting strategy and vision but also works collaboratively across executive and operational groups mentoring teams to implement change.
Helen develops and delivers bespoke training and mentoring on a range of topics including domestic and international sales, innovative and strategic marketing and a selection of specialist associated topics including the luxury market, product design and development, and business strategy.
Helen’s qualifications include BA in History and Politics, Diplomas in Public Relations and Digital Marketing and a Masters in Professional Practice.
Key areas of expertise
- Business strategy
- Strategic sales planning and training
- New market diversification
- Synergising marketing and sales efforts to optimise return on investment