Sandra is a versatile, results-driven strategic professional with over 20 years of hospitality, leadership, distribution and commercial experience. Her experience has been gained at Senior Management level in International Group and Independent Hotels, working as part of multi-disciplinary teams.
Sandra has developed exceptional relationships with clients, peers, owners and senior leadership to provide sustainable business solutions. Sandra also enjoys strong relationships with various technology providers and OTA market managers.
Sandra has a successful track record in developing hotel operational teams into the Revenue Management and Commercial way of thinking. To ensure consistency, standards and operational excellence for hotels and their teams, Sandra has led numerous process reviews and process changes supported by SOP development and delivery.
Her skill set focuses on implementing a seamless technology set-up to ensure successful strategies can be implemented, and revenue can be maximised. Sandra is an expert in optimising distribution and OTA management as part of the overall distribution and connectivity landscape for hospitality and visitor attractions.
Key areas of expertise
- Technology & distribution implementation and reviews
- Workflow analysation and process improvements
- Revenue Management optimisation
- Project Management