The Class Room

The Innovate Room – providing innovative learning solutions for Revenue Management, Sales & Marketing

The Class Room

We provide training and mentoring across the commercial pillars of your business including Revenue Management, Reservations Sales Training and Sales & Marketing Planning and Execution. We believe that education, current thinking and staying abreast of the current trends is vital to businesses today, we help empower you with the most up to date information to make the best decisions possible.


Sales Reservation Training

We deliver bespoke training to help deliver optimum revenue results from the reservations process. This programme focuses on three key areas:

Needs and benefit based selling, Up-selling (room types and ancillary services) and Converting the call to a confirmed reservation.

We provide a completely personalised training programme aligned to the objectives of the business, to help the reservations team to confirm every enquiry as a reservation while driving ancillary spend for the hotel and overall, improving the customer journey and experience to help build loyal, repeat customers. Core to the training is to leave the reservations teams with a tangible tool kit of prompts and supports to close each sale with the best revenue outcome possible.

This training works as a standalone training programme while also having enhanced success when used in conjunction with our mystery shopping service to target areas of opportunity and fine tune your customer experiences.

Senior Mentoring

We provide structured mentoring and support to multiple stakeholders.

A key cornerstone of our work is the design, development and delivery of bespoke learning solutions.

Training & Facilitation

We love to learn and we work hard to keep our thinking current.
We like to share that knowledge with others.

We develop bespoke content tailored to meet the needs of your business
and we provide highly engaging interactive and relevant learning.

Sync your calendar with ours for a learning session

We specialise in creating bespoke training programmes for organisations, tailored to your needs, defined by your objectives, designed to deliver your goals.

Contact us to learn how we can help.


May 9th 2017 ***REGISTRATION CLOSED*** Contact us for details of our next course in Autumn
Event Title Sales and Service Excellence; finding and retaining high value customers

This interactive workshop explores the practical side of service excellence and examines the value of the repeat customer. You will come away with a toolkit of how to attract and retain high value repeat customers while improving your service offering to drive more revenues across your business.

Ideal for Business owners or Managers of accommodation providers – B&Bs, Guest Houses, Self-Catering Accommodation and Hostels or Managers/Sales Professionals of Hotels.

€195 per person + VAT. Maximum 15 per session. Minimum numbers apply.

Facilitators: Helen O’Leary & Lorraine Sheenan

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May 2017 Hotel Name TBC
Event Title Disruption trends in Revenue Management and how to stay ahead of the curve

A half-day workshop exploring the role of disruption in Revenue management, what current trends are influencing Revenue Management and how to deal with them.

€120 per person + VAT. Maximum 15 per session. Minimum numbers apply.

Facilitator: Oonagh Cremins

Event Title Causing a stir - How to manage disruption in sales

A half-day workshop exploring the role of disruption in Sales, what current trends are influencing the sales cycle and how to deal with them to be ahead of the curve.

€120 per person + VAT. Maximum 15 per session. Minimum numbers apply.

Facilitator: Helen O’Leary

Why not make a day of it? Book both sessions and receive a 10% discount.

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