Who We Are

We are a highly experienced team of hospitality professionals, who enjoy helping businesses grow and succeed

Our philosophy is based around building the strongest possible team to support our customers and give them the very best current thinking and expertise to help them realise their goals. We are a commercial duo of able -doers and we are fortunate to work with a wider team of recognised industry professionals who are Specialists in each of their diverse fields:

Oonagh Cremins

Owner & Director

Revenue optimisation, mentoring and business turnaround:

Oonagh Cremins founded The Innovate Room in 2011 - A boutique hospitality consultancy focused on helping suppliers to the Tourism, Hotel, Hospitality and Visitor Attraction sectors to identify optimal segmentation, develop commercial strategies for their business and so maximise their revenues and profit. Oonagh has great experience in working with Read more>

Helen O’Leary

Senior Consultant

Commercial Sales & Marketing

With a background in International Luxury Hotels and DMC, Helen’s experiences encompass multi segments and multi channel sales and marketing, both at home here in Ireland and internationally in the UK and USA. Helen has acquired extensive experience over the past twenty years across a full range of segments and Read more>

Our expert panel of Associates

We are delighted to have made friends over the years with some likeminded, talented and innovative individuals who make up our associate panel- working with us on various projects and bringing their considerable expertise to the table to help deliver successful multi-faceted projects.

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Deirdre McDonald

Boutique Hotel Specialist
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Máire Hennessey

Tour Operator Specialist
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Joe Quinn

Hotel Operations Specialist
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Sandra Gannon

Revenue Management Specialist