Who We Are

We are a highly experienced team of hospitality professionals, who enjoy helping businesses grow and succeed

The team at the Innovate Room prides itself on deep tourism sector-specific experience and knowledge. The team is motivated by the level of change, big thinking, and success they can bring to client projects. In all projects, they work alongside their clients, crafting solutions to complex issues and adding value to all the businesses they work with. In effect, they live their name – innovating with clients to deliver commercial and financial success.

We are passionate about being current and relevant and our team continues to engage in professional learning Programmes such as Digital Marketing, Mentoring for Professionals, and Master Programmes in Professional Practice. The Innovate Room is an accredited practice in the Irish Management Consulting Association- the standard bearer for professional practice.

Oonagh Cremins

Owner & Director

Strategic Marketing, Revenue Management, Business Strategy, Executive Mentoring

As owner of the Innovate Room, Oonagh leads a team of highly motivated, expert professionals who work collaboratively with industry across a diverse range of projects at a multi stakeholder level to ideate, innovate, lead, and implement on a range of solution led projects. A cornerstone of the work at Read more>

Helen O’Leary

Senior Consultant

Commercial Sales & Marketing

Helen’s background includes working for global luxury brands such as Four Seasons Hotels and Resorts and The Ritz-Carlton Hotel Company, in addition to lifestyle brands such as The Doyle Collection. Helen has been working as a consultant for seven years and has enjoyed being part of a diverse range of Read more>

Our expert panel of Associates

We are delighted to have made friends over the years with some likeminded, talented and innovative individuals who make up our associate panel- working with us on various projects and bringing their considerable expertise to the table to help deliver successful multi-faceted projects.

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Deirdre McDonald

Sales & Marketing Specialist
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Sandra Gannon

Revenue Management Specialist
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Amanda O’ Donovan

Commercial Specialist
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Niamh O’Shea

Luxury Hotel Operations Specialist
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Amy Alice Horgan

Sales & Marketing Consultant
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Colm Duff

Hospitality Standards Expert

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