Our philosophy is based around building the strongest possible team to support our customers and give them the very best current thinking and expertise to help them realise their goals. We are a commercial duo of able -doers and we are fortunate to work with a wider team of recognised industry professionals who are Specialists in each of their diverse fields:
Revenue optimisation, mentoring and business turnaround:
Oonagh Cremins founded The Innovate Room in 2011 - A boutique hospitality consultancy focused on helping suppliers to the Tourism, Hotel, Hospitality and Visitor Attraction sectors to identify optimal segmentation, develop commercial strategies for their business and so maximise their revenues and profit. Oonagh has great experience in working with Read more>
Oonagh Cremins founded The Innovate Room in 2011 – A boutique hospitality consultancy focused on helping suppliers to the Tourism, Hotel, Hospitality and Visitor Attraction sectors to identify optimal segmentation, develop commercial strategies for their business and so maximise their revenues and profit.
Oonagh has great experience in working with countless organisations in cultivating commercial awareness. Leading teams from both organisational and stakeholder levels to generate greater revenues in their business is the cornerstone of her work.
Oonagh’s success is as much built into her ability to quickly gain insights into a business, assessing and addressing areas of need or focus as it is in educating those involved in the project on how to grow their product portfolio or optimise their distribution channels and so yield better results from their revenue streams. Oonagh is adept at uncovering some real commercial opportunities for business’s she works with. Delivering value and commercial success is a tangible output of her work.
Oonagh has worked with large scale organisations; supporting them through periods of change in addition to maintaining a hands-on approach with smaller organisations through the Fáilte Ireland Mentoring programme; giving advice and direction on tactical and solution driven strategies.
Key areas of expertise
- Business Analysis
- Maximising online and offline distribution channels
- Senior Mentoring,
- Business Advisory & Management Training
- Strategic Sales & Revenue Planning
Commercial Sales & Marketing
With a background in International Luxury Hotels and DMC, Helen’s experiences encompass multi segments and multi channel sales and marketing, both at home here in Ireland and internationally in the UK and USA. Helen has acquired extensive experience over the past twenty years across a full range of segments and Read more>
With a background in International Luxury Hotels and DMC, Helen’s experiences encompass multi segments and multi channel sales and marketing, both at home here in Ireland and internationally in the UK and USA.
Helen has acquired extensive experience over the past twenty years across a full range of segments and channels, enjoying working with clients both international and boutique, Helen assists in maximising revenue streams by working with teams to build on their existing successes, design and implement strategic commercial plans and build brand value.
As past president of SITE Ireland, Helen remains an active member of the tourism industry in Ireland and wholly committed to assisting organisations commercially succeed.
Key areas of expertise
- Business analysis
- Strategic sales planning and training
- New market diversification
- Synergising marketing and sales efforts to optimise return on investment
Our expert panel of Associates
We are delighted to have made friends over the years with some likeminded, talented and innovative individuals who make up our associate panel- working with us on various projects and bringing their considerable expertise to the table to help deliver successful multi-faceted projects.
Deirdre McDonald is a Hospitality professional with 25 years industry experience.
Her business strengths include operations management of Boutique style properties, service excellence and front office management, including channel manager integration projects. Deirdre is most passionate about service excellence and building successful brands in the hotel industry through customer service and dedication to exacting standards.
Previously, as General Manager of Ariel House Dublin, Deirdre was responsible for the day to day operation and key management functions of this multi award winning property. Having spent 15 years at Ariel House, she took the property from inception to brand leader in that niche, reaching number two of Dublin hotels on TripAdvisor.
A member of the Irish Hospitality Institute, Deirdre holds an MBS in Tourism Management from UCD, a Degree in Hospitality Management from DIT and a Professional Diploma in Digital Marketing.
Key areas of expertise
- Operations Management and Service Excellence
- Boutique Hotels Sales and Marketing
- Channel Management Integration Projects
Máire has worked in the tourism industry for almost 18 years. With an honours degree in Marketing & Business German, Máire began her career with Fáilte Ireland Stockholm in 2001. Since then, she has worked in one of Ireland’s leading golf tour operators, in hotel sales and in marketing of Ireland’s premier visitor attractions. Máire spent most of her career in one of Ireland’s renowned Destination Management Companies, passionately selling Ireland as a key corporate & leisure destination. Máire’s success in sales & project management derive from her service excellence, attention to detail & strong client relationship management. Máire is a member of the SITE Ireland Board for the last 10 years.
Key areas of expertise
- Tour Operator and Trade Specialist
- Sales, Marketing & Business Development
- Sales Representation
- Client Relationship Management
Joe Quinn, held the role of Group Operations and Integration Manager for Clayton Hotels at Dalata Hotel Group from 2014 to 2018. Prior to this, and during his 25 years with Jurys Doyle Hotel Group plc, Joe held a number of senior positions including General Manager, Construction Projects Manager, Group General Manager and finally Chief Operations Officer. As Chief Operations Officer he was instrumental in opening 12 new hotels in the UK between 2007 and 2012. He previously gained experience working with International Hotel Groups such as Intercontinental, Ramada and Hilton (UK). He has also held Management positions in industrial catering institutions such as Lloyds of London and the Army & Navy Club, Pall Mall. He is a graduate of Galway Mayo Institute of Technology (GMIT) and Ashridge Business School (UK). Joe holds a Fellowship of the Irish Hospitality Institute.
More recently, Joe has partnered with The Innovate Room to support the team on multiple hospitality management projects. His work includes some Fáilte Ireland mentoring and food development projects.
Joe’s expertise lies in developing leaders and he is a recognised executive business coach . He has worked with multiple clients including Fota Collection , Trigon Hotels and Alkimi.
Key areas of expertise
- Business Planning & Growth
- Senior Management Mentoring & Advisory
- New Product Development
Sandra is a versatile, results driven professional with 26 years of hospitality, leadership and commercial experience. She gained global experience throughout various countries, chain, group and independent hotels.
Sandra has developed exceptional relationships with clients, peers, owners and senior leadership to provide sustainable business solutions. She has extensive experience in managing as well as working alongside smaller and larger teams. Sandra has a successful track record in developing hotel operational teams into the Revenue Management and Commercial way of thinking.
Sandra’s love of hospitality started as a childhood dream. She then studied all areas of the hotel through a hands-on operational approach before specialising in Front Office and reservations. As the Revenue Management discipline was born within the hospitality industry she became passionate about this part of the business and has since developed, grown and adapted revenue, strategic and commercial thinking into various styles of hotels.
Sandra’s skill lies in the detail of the operational side of revenue to the strategic execution. She takes a 360 approach throughout, when working with clients and their teams.
Key areas of expertise
- Commercial and Business Analysis
- Training and Mentoring of hospitality teams
- Implementation of process and procedures
- Analytical Thinking
- Excellent project management, time management and organisational skills
- Bi-Lingual (English and German)